Cover of The Sonic Boom

Book · 2014 · Business & Economics

The Sonic Boom

How Sound Transforms the Way We Think, Feel, and Buy

by Joel Beckerman · Recommended by 1 person on 1 podcast

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He's written a book called Sonic Boom, How Sound Transforms the Way We Think, Feel, and Buy. He has a lot of examples of how sound functions in ways that we might not necessarily think about.
Stephen Dubner · Freakonomics Radio · Jun 2016

Why people recommend it

The Sonic Boom by Joel Beckerman is an exploratory book subtitled How Sound Transforms the Way We Think, Feel, and Buy. The book was featured on Freakonomics Radio in two episodes titled Time to Take Back the Toilet, originally broadcast on December 18, 2014, and subsequently rebroadcast on June 9, 2016. During the episodes, host Stephen Dubner introduced Joel Beckerman and his written work to the audience, explaining that the author provides a wide array of fascinating examples illustrating how sound functions in our daily environments in ways that people might not consciously realize. Dubner highlighted that the book examines the profound impact audio cues have on human psychology, influencing how individuals think, emotional states, and purchasing behaviors. By bringing up Beckerman's book, the podcast established a framework for discussing the hidden auditory architecture of modern life and the ways sounds shape human spaces. The citation served to anchor the episode's exploration of sensory design and environmental engineering, demonstrating how deliberate choices in sound can alter public spaces, commercial products, and consumer experiences alike, thereby prompting listeners to pay closer attention to the acoustic environment surrounding them every single day.

Every mention

2 counted mentions
Stephen Dubner He's written a book called Sonic Boom, How Sound Transforms the Way We Think, Feel, and Buy. He has a lot o… 2
Discussed
“He's written a book called Sonic Boom, How Sound Transforms the Way We Think, Feel, and Buy. He has a lot of examples of how sound functions in ways that we might not necessarily think about.”
Discussed
“He's written a book called Sonic Boom, How Sound Transforms the Way We Think, Feel, and Buy. He has a lot of examples of how sound functions”

Portraits from Wikimedia Commons: Stephen Dubner, Audrey S. Bernstein / Wikimedia Commons (CC BY-SA 4.0).