Book · 2023 · Business & Economics
The Robert Collier Letter Book
Enriched edition. The Ultimate Guide for Copywriting
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Did you ever read either Robert Collier's letter book or scientific advertising? I wrote scientific advertising. Yeah. Yeah. It's, it's the, uh, it's kind of a fun, weird sub, sub, sub genre of books about how to write direct mail ads, which sounds like no one would want to read it.
Why people recommend it
The Robert Collier Letter Book by Robert Collier is a classic copywriting and direct-marketing guide that compiles successful sales letters and explains the psychological principles behind effective written persuasion. On the podcast Invest Like the Best, host Patrick O'Shaughnessy brought up the book while chatting with guest Brent Beshore about direct mail advertising and marketing literature. O'Shaughnessy acknowledged that this particular niche of publishing might initially sound obscure or unappealing to a general audience, yet he classified these instructional guides as fascinating and highly effective writing tutorials. The discussion highlighted the enduring relevance of foundational marketing texts for modern communicators and entrepreneurs who wish to master the art of persuasion through the written word. Both speakers treated the book as a hidden gem within the broader genre of business and advertising literature.
Every mention
Patrick O'Shaughnessy Did you ever read either Robert Collier's letter book or scientific advertising? I wrote scientific adverti… 1
“Did you ever read either Robert Collier's letter book or scientific advertising? I wrote scientific advertising. Yeah. Yeah. It's, it's the, uh, it's kind of a fun, weird sub, sub, sub genre of books about how to write direct mail ads, which sounds like no one would want to read it.”