Cover of The PIMS Principles

Book · 1987 · Business & Economics

The PIMS Principles

Linking Strategy to Performance

by Robert Dow Buzzell, Bradley T. Gale · Recommended by 1 person on 1 podcast

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Jim Weber — 1 mention
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“and what i saw in brooks there was a book that was meaningful to me when i was at pillsbury the pims principles and one of the highest roi businesses were lower price point consumable items”