Book · 1998 · Advertising
The Hidden Persuaders
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They wrote books like the hidden persuaders to expose the effects of advertising and PR.
The best things said about it
Vince Packard did a famous book on this called The Hidden persuaders arguing that the vienes with all their new fangled psychological methods.
Stephen Dubner Freakonomics Radio · May 2024 Why people recommend it
The Hidden Persuaders by Vance Packard is a classic exposé that investigates how the advertising and public relations industries began deploying psychological and psychoanalytical techniques to manipulate consumer behavior and desires. The book received analytical attention across two distinct podcast discussions. On an episode of The Joe Rogan Experience featuring guest Rebecca Lemov, the conversation touched upon historical efforts by mid-century critics to expose the intrusive psychological tactics utilized by corporate advertisers and PR agencies. Furthermore, on an episode of Freakonomics Radio, host Stephen Dubner brought up Packard's famous study during a broader cultural critique. Dubner argued that the book brilliantly illuminated how early twentieth-century Viennese psychological methods were co-opted by American market researchers to engineer consumer habits. Both discussions utilized Packard's insights to caution listeners about the hidden, pervasive nature of psychological manipulation embedded within modern consumer culture, mass media, and corporate advertising strategies designed to bypass rational thought.
Every mention
Rebecca Lemov they wrote books like the hidden persuaders to expose the effects of advertising and PR. 1
“they wrote books like the hidden persuaders to expose the effects of advertising and PR.”
Stephen Dubner Vince Packard did a famous book on this called The Hidden persuaders arguing that the vienes with all their… 1
“Vince Packard did a famous book on this called The Hidden persuaders arguing that the vienes with all their new fangled psychological methods”
Also mentioned in the same episodes
Other mentions (1: passing, ad reads, own books)
“you had films like The Manchurian Candidate you had books like the hidden persuaders and there was a widespread paranoia about manipulation”