Why people recommend it
The Emperors of Chocolate by Joel Glenn Brenner is a narrative nonfiction account detailing the fierce corporate rivalry and historical development behind the major chocolate empires of Mars and Hershey. During an episode of Acquired titled 10 Years of Acquired (with Michael Lewis), co-host David Rosenthal recommended the book to the audience during the show's dedicated carveouts segment. Rosenthal expressed enthusiasm for the work, directly asking if anyone in the conversation had read it and affirming its high quality with a strong endorsement. The book offers readers a fascinating look inside two secretive food conglomerates, tracing how their founding families built global confectionery dominance through intense competition, marketing ingenuity, and strategic business decisions. Rosenthal's mention highlighted the engaging nature of corporate histories that uncover the hidden stories behind everyday consumer goods, making complex business landscapes accessible and entertaining for general readers and business history enthusiasts alike.
Who recommended it
- David Rosenthal Recommended
David Rosenthal — 1 mention
“Emperors of Chocolate by Joel Glenn Brener. You ever read that? You know, so good.”