Cover of Number Go Up

Book · 2023 · Cryptocurrencies

Number Go Up

Inside Crypto's Wild Rise and Staggering Fall

by Zeke Faux · Recommended by 6 people on 4 podcasts

mentions
22
people
6
podcasts
4
episodes
9
critical mentions
0

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If you do want to get something valuable and a a deeper understanding about like how grifty this whole was and also how grifty Sam was, there's a book called Number Go Up by Zeke Faux, Zeke Faux, um really good book, Number Go Up, which I do recommend to people curious for the dark side of crypto.
Robert Evans · Behind the Bastards · Dec 2023 Listen at 1:01:56

What they say about it

Grouped from 22 mentions
  • Recommends it to readers“which I do recommend to people”
    3
  • Calls it a favorite book“one of my favorite books”
    2

The best things said about it

5 of 22 · every mention
Recommended
Your great book which I love and recommend to people, Number Go Up is all about the embrace of the idea that the point here is more people buy in and then the number go up.
Ezra Klein The Ezra Klein Show · May 2025
Recommended
Number Go Up was one of my favorite books of last year.
Alex Kantrowitz Big Technology Podcast · Apr 2024
Recommended
So I just finished reading Number Goes Up by Zeke Fox, which honestly was one of the most fun business books I've read in a long time, where it's written in kind of like almost like a mystery style travel the globe story format.
Ranjan Roy Big Technology Podcast · Jan 2024
Recommended
Well, I started Number Goes Up by Zeke Fox. And it is a fantastic read. I highly recommend it. I'm about a third of the way through right now.
Ranjan Roy Big Technology Podcast · Oct 2023
Discussed
A moment which is very vivid in the book by the way. You're a great writer by the way, one writer to another. You really take you to that scene.
Jason Calacanis This Week in Startups · Sep 2023

Where and when it comes up

6 people who brought it up

Most recommendations first

Why people recommend it

Zeke Faux's Number Go Up is an investigative non-fiction book that chronicles the chaotic, fraudulent underbelly of the cryptocurrency boom and meme-stock mania. Robert Evans recommended the book on Behind the Bastards as an essential and entertaining read for anyone seeking a realistic look at the grifts driving the crypto industry and the true nature of figures like Sam Bankman-Fried. Ezra Klein similarly praised the work on The Ezra Klein Show, emphasizing its sharp exploration of speculative bubbles where the sole objective is perpetual expansion through new buyers. Alex Kantrowitz and Ranjan Roy discussed the book extensively on the Big Technology Podcast, where Roy lauded its ability to humanize the everyday people who suffered devastating financial losses through schemes like Axie Infinity, while Kantrowitz hailed it as one of the most enjoyable business and travel narratives of the year. Faux's reporting was frequently highlighted for its unique blend of investigative rigor and fast-paced mystery storytelling, taking readers from high-tech conferences to scam compounds overseas. Podcasters continually returned to the title as the definitive antidote to superficial hype, offering a cautionary and deeply engaging roadmap through the darkest corners of digital finance.

Every mention

22 counted mentions · 7 passing or ad reads below
Alex Kantrowitz Number Go Up was one of my favorite books of last year. Yeah, this is another episode that's Ranjan-inspire… 7
Recommended
“Number Go Up was one of my favorite books of last year. Yeah, this is another episode that's Ranjan-inspired. Ranjan, you kept shouting out Number Go Up on the show.”
Discussed
“Because Zeke, like the core of your book is investigating Tether, which has all sorts of shady things happening beneath it, which you were able to uncover and a real questionable sort of provenance.”
Discussed
“I want to talk to you about like one of the like clear negative externalities or uses of Tether, which is pig butchering, which you go into depth and take an amazing trip in your book to a place that was tied directly to these scandals.”
Discussed
“because again from reading the book there's one thing that I kept thinking about going back to pig butchering it's almost rare you have a scam where both sides of the scam are victims”
Recommended
“the book is called number go up it's by Zeke Fox you can get it in any bookstore of choice a favorite of Ranjan and I's we'll be talking about it on the show for quite some time”
Recommended
“But as a quick promo, we're going to have Zeke Fox come in on the show. He wrote Number Goes Up, this great, great book. He's going to come on with Ranjan and I next Friday”
Discussed
“But in terms of people losing their money too, the book, do you remember Axie Infinity and Square's Love Potion?”
Ranjan Roy Well, I started Number Goes Up by Zeke Fox. And it is a fantastic read. I highly recommend it. I'm about a… 6
Discussed
“It's more just because right now it's trading as a proxy for the more people buy it, the more the value goes up. And as it always has, it's like Zeke Fox's book, Number Goes Up.”
Recommended
“I think Axie Infinity to me, and actually, I mean, in terms of one of the things NumberGoUp, I think, did very well was tell the human stories of the people who lost out.”
Discussed
“And obviously the absurdity isn't quite crypto dick butt level, but inspector gadget creator being part of it or all these other nuances is quite incredible. But, but again, the idea that every sign points to it should collapse and yet it holds”
Recommended
“So I just finished reading Number Goes Up by Zeke Fox, which honestly was one of the most fun business books I've read in a long time, where it's written in kind of like almost like a mystery style travel the globe story format.”
Discussed
“But so what's funny is, I actually, myself, so the author, Zeke Fox, he starts responding to it and takes them on this journey I'll quickly talk about, not to spoil too much from the book.”
Recommended
“Well, I started Number Goes Up by Zeke Fox. And it is a fantastic read. I highly recommend it. I'm about a third of the way through right now.”
Robert Evans If you do want to get something valuable and a deeper understanding about like how grifty this whole indust… 2
Recommended
“If you do want to get something valuable and a deeper understanding about like how grifty this whole industry was and also how grifty Sam was, there's a book called Number Go Up by Zeke Fox.”
Recommended
“If you do want to get something valuable and a a deeper understanding about like how grifty this whole was and also how grifty Sam was, there's a book called Number Go Up by Zeke Faux, Zeke Faux, um really good book, Number Go Up, which I do recommend to people curious for the dark side of crypto.”
Ezra Klein your great book which I love and recommend to people number go up is all about the embrace of the idea that… 1
Recommended
“your great book which I love and recommend to people number go up is all about the embrace of the idea that the point here is more people buy in and then the number go up.”
Jason Calacanis So, uh you spent the last two or three years writing this book. And there's so much you uncovered uh in ter… 3
Discussed
“So, uh you spent the last two or three years writing this book. And there's so much you uncovered uh in terms of grift, crime, and insanity. And I guess everybody really wants to start with SBF.”
Discussed
“Let's start with that. A moment which is very vivid in the book by the way. You're a great writer by the way, one writer to another. You really take you to that scene.”
Discussed
“I mean, there it's somehow uh you know, as you go through this book here there's like um massive risk-taking fraud, crime and then some people figure out a way to go legit maybe.”
Zeke Faux And in in number go up, I investigated one of them, the game Axie infinity. 3
Discussed
“And in in number go up, I investigated one of them, the game Axie infinity.”
Discussed
“and the really dark part of it that I write about in the book is that the people the scammers themselves are often victims of human trafficking and there are these scam compounds in Cambodia Myanmar and Laos”
Discussed
“But And the book he says like five years from now, but he he sold the spaceships. So he just sold people pictures. I mean, I I just uh I couldn't believe it, but I sort of thought that Sam had talked his way to the top and that like I believed he was running this offshore casino, but an”
Other mentions (7: passing, ad reads, own books)
Plugged
“He's an investigative reporter at Bloomberg, the author of the fantastic book Number Go Up: Inside Crypto's Wild Rise and Staggering Fall, and he's been closely covering the Trump family's mounting crypto operations.”
Passing
“the title of the book... Your book is called Number Go Up, Zeke. You can't deny credit for what's happening right now. Take credit. This is your time.”
Passing
“and I'm assuming you want more people to read your book and that would be step one”
Passing
“he's the author of Number Go Up it's going up but he wasn't predicting that so he tells us or maybe he was it's a mystery”
Passing
“Oh, I should, uh, I should note, we are going to have, um, Zeke Fox, who's wrote the Number Goes Up book. He's coming on, uh, in, in four weeks on, uh, April 5th.”
Plugged
“Zeke is back on the program because he has a book coming out today, t o d a y, today. And I want you to go buy it uh because it's awesome. I'm listening to the audio book. And I this is going to be a classic. The book is titled Number Go Up, Inside Crypto's Wild Rise and Staggering”
Plugged
“Uh the book is incredible. Zeke Fox, number go up inside crypto's wild rise and staggering fall. I could talk to you for hours but I don't want people not to buy the book. You got a taste of it. The stories are even crazier. I'm two thirds of the way through the book. You're a great writer.”

Portraits from Wikimedia Commons: Ezra Klein, SWinxy / Wikimedia Commons (CC BY 4.0); Jason Calacanis, Christopher Michel / Wikimedia Commons (CC BY 2.0).