Book · 2021 · Business & Economics
No Filter
The Inside Story of Instagram
- mentions
- 17
- people
- 3
- podcast
- 1
- episodes
- 3
- critical mentions
- 0
Everybody should go out and pick up the book, No Filter, the inside story of Instagram. You're going to want to read it before the fun begins in Washington, D.C.
What they say about it
- Discusses details from the book“You read the book”7
- Recommends reading it2
The best things said about it
Great book. Highly recommended.
You read the book and you're like, this is so obvious.
Books are about finding out why something happens and how it happens and what it means.
Facebook was a constant class reunion. And Instagram was, like, a constant first date.
I can vouch for the book. It's a good one.
Where and when it comes up
Mentions per year
14
2
1
How it comes up
Why people recommend it
No Filter by Sarah Frier chronicles the meteoric rise of Instagram and the strategic decisions that defined its corporate journey. On the Big Technology Podcast, the host brought up the book while reviewing the history of the Instagram acquisition, praising it as a great read that makes the platform's trajectory seem remarkably obvious in hindsight. Later in the podcast series, Brian McCullough also referenced Frier's work during a conversation about Meta and digital product design. McCullough noted that the book sheds light on internal product decisions, such as Instagram's initial resistance to cluttering its interface with the hamburger menu layout. By examining the meticulous choices made by the company's founders and early leadership, the book provides listeners with a behind-the-scenes look at how a photo-sharing app grew into a massive cultural and commercial force, cementing its status as an essential text for understanding modern social media platforms.
Every mention
Alex Kantrowitz Well, great having you on Sarah Fryer. Everybody should go out and pick up the book, No Filter, the inside… 11
Discussed
“And so you wrote no no filter. First of all, let's just talk about the title. It's an amazing title. Was that something that was evident to people from the start, what you were getting at?”
Discussed
“How are you feeling about the way the book is going, by the way? Well, you know, there's a difference between the reception for a book and an article.”
Discussed
“It's not very good for the use of, for looking into tech monopolies, which you point out in your book, Sarah.”
Discussed
“So, I'd love if you could bring up, you detail this great in no filter, in real depth. But can you bring us back to Facebook at the time of the acquisition of Instagram?”
Discussed
“Yeah, you have this line in your book. I think it's... Facebook was a constant class reunion. And Instagram was, like, a constant first date. Is that... That's from No Filter, right?”
Discussed
“So it was evident right from the beginning. Yeah, this is a competitor. We can't have that. Do you know when Facebook...”
Discussed
“They had raised like, I think I'm quoting from the book here, but correct me if I'm wrong, like $50 million at a $500 million valuation.”
Discussed
“Krieger, I'll just keep going back to your book, but Krieger said he could have built this thing on Lego and they wouldn't know.”
Discussed
“It's kind of where both of our books collide, right? Like, yours is, you know, you talk at the end about Facebook's jealousy of Instagram.”
Recommended
“Well, great having you on Sarah Fryer. Everybody should go out and pick up the book, No Filter, the inside story of Instagram. You're going to want to read it before the fun begins in Washington, D.C.”
Recommended
“Well, Sarah, I'll be looking forward to reading your reporting. And again, I can vouch for the book. It's a good one.”
Sarah Frier And the thing that I really wanted to focus on in my book, those kinds of questions are not the most fundam… 3
Discussed
“And the thing that I really wanted to focus on in my book, those kinds of questions are not the most fundamentally important ones anymore.”
Discussed
“Because the official story of Instagram, as you know, before my book was basically that Instagram was a happy company within a company that, you know, had this harmonious post acquisition relationship with Facebook, where they got to be kind of independent.”
Discussed
“And books are about finding out why something happens and how it happens and what it means. And those questions are, are not ephemeral. They are, they're lessons that we can learn from and things that can shape our thinking about the future.”
Brian McCullough And we talked about a little bit how, how Instagram, uh, didn't, and I think this is from Sarah Fryer's boo… 1
Discussed
“And we talked about a little bit how, how Instagram, uh, didn't, and I think this is from Sarah Fryer's book, no filter, never wanted that hamburger menu, you know, those three bars on top because it became too, too, uh, crowded.”
Mentioned on the show without a named speaker2
Recommended
“So I read that book on Instagram. I forget what it's called. No Filter. No Filter. I think that's what it's called. Yeah. By Sarah Farrett. Sarah Farrett. Great book. Highly recommended.”
Discussed
“You read the book and you're like, this is so obvious.”
Also mentioned in the same episodes
Other mentions (4: passing, ad reads, own books)
Passing
“Our guest today is Sarah Friar, a Bloomberg reporter who covers Facebook and is the author of the hit book, No Filter, The Inside Story of Instagram.”
Passing
“And today we're going to actually talk more about the run up to the deal, which I think is important given the action from the Federal Trade Commission that we might see.”
Passing
“We'll be back here with Sarah Fryer from Bloomberg and the author of no filter, the inside story of Instagram, right after this.”
Passing
“And we are back here on the second segment of the Big Technology Podcast with Sarah Fryer, Bloomberg reporter and author of No Filter.”