Book · 2014 · Business & Economics
Exponential Organizations
Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)
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Salim Ismail wrote this book called Exponential Organizations and it was in the early days of the rise of Uber, the rise of Airbnb and he was talking about how Airbnb in its first 5 years or 10 years had access to more real estate than hotel brands that had been around for 50 years.
Jay Shetty · On Purpose with Jay Shetty · May 2026 Listen at 1:02:17 What they say about it
- Discussing massive transformational purpose“massive transformational purpose”3

The best things said about it
I read a book by Salim Ismail called Exponential Organizations in like 2010 and he had something that he called MTP which is massive transformational purpose.
Jay Shetty On Purpose with Jay Shetty · Apr 2026 I remember we had Salim Ismail who wrote Exponential Organizations come in one day and my mind was blown.
Jay Shetty On Purpose with Jay Shetty · Sep 2024 I was reading Salim Ismail's book called Exponential Organizations and in this book he talks about something called an MTP a massive transformational purpose.
Jay Shetty On Purpose with Jay Shetty · Mar 2022 You know that I talk about the book Exponential Organizations a lot.
Jay Shetty On Purpose with Jay Shetty · Jan 2021 It was MTP that actually helped me find my MTP which was making wisdom go viral and that actually came from studying MTP in the book.
Jay Shetty On Purpose with Jay Shetty · Jan 2021 Why people recommend it
Exponential Organizations by Salim Ismail and Kevin Young is a business and management book that explores how modern companies leverage new technologies and strategies to achieve massive scale and exponential growth in remarkably short periods. On On Purpose with Jay Shetty, host Jay Shetty frequently recommended and discussed the book, sharing that he first encountered it around 2010 and that studying its concepts profoundly transformed his perspective. Shetty explained that the book introduced him to the vital concept of an MTP, or massive transformational purpose, which ultimately helped him discover his own personal mission of making wisdom go viral. He also noted that he was so inspired by the framework that he once invited Salim Ismail to speak at his corporate job, leaving his colleagues completely amazed. Shetty utilized the book repeatedly on his podcast to illustrate how ground-breaking enterprises like Airbnb and Uber managed to gain access to unprecedented amounts of resources and real estate in just their first few years of operation compared to legacy brands. By highlighting these fast-moving organizations, Shetty encouraged listeners to rethink traditional business models and embrace visionary frameworks designed for rapid, large-scale success in a changing modern world.
Every mention
Jay Shetty Yes, I remember reading a Salim Ismail wrote this book called Exponential Organizations and it was in the e… 6
“Yes, I remember reading a Salim Ismail wrote this book called Exponential Organizations and it was in the early days of the rise of Uber, the rise of Airbnb and he was talking about how Airbnb in its first 5 years or 10 years had access to more real estate than hotel brands that had been around for 50 years”
“I read a book by Sale Ishmael called Exponential Organizations in like 2010 and he had something that he called MTP which is massive transformational purpose.”
“and I remember we had uh Saleem ishmail who wrote exponential organizations come in one day and my mind was blown”
“i was reading saleem ishmael's book called exponential organizations and in this book he talks about something called an mtp a massive transformational purpose”
“you know that i talk about the book exponential organizations a lot”
“and when i was there i remember in coming and that's when i got exposed to exponential organizations and mtp and it was mtp that actually helped me find my mtp which was making wisdom go viral and that actually came from studying mtp in the book and so it was uh it's it's been very very deeply connected with”





