Person
Every book Mark Bergen recommended on podcasts
Mark Bergen is a podcast guest who appeared on the Big Technology Podcast to discuss his book Like, Comment, Subscribe. Throughout the discussion, Bergen referenced details and revelations from the book regarding YouTube's rise and operational decisions. He detailed the company's handling of a major 2017 advertising boycott and its response to brand-safety crises, including the challenges of classifying borderline content such as pseudoscience videos. Bergen also examined the community of YouTube skeptics and discussed how the platform's algorithm influences the types of content creators produce. Additionally, he shared insights from his book regarding a period when YouTube considered pulling the plug on brand advertising due to inappropriate children's videos.
Books recommended by Mark Bergen
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Like, Comment, Subscribe
Like, Comment, Subscribe by Mark Bergen is a comprehensive non-fiction book that chronicles the chaotic rise of YouTube to global dominance and examines the cultural and business forces behind the platform.
Discussed“There's a new, the sort of new, company PR language that they've been rolling out. It's like, you know, our, our, um, so they, they made this, this, this, you know, book goes through this in like, um, in detail, like that rocky period where they have this big advertising boycott in 2017.”
Where to get it
Books Mark Bergen wrote
Appearances
| Episode | Podcast | Date | Books |
|---|---|---|---|
| YouTube's Uneasy World Domination — With Mark Bergen | Big Technology Podcast | 2022-08-31 | 7 |
Other mentions (1: passing, ad reads, own books)
“like comment subscribe out on september 6th uh inside youtube's chaotic rise to world domination”