Every book Eliot Brown recommended on podcasts

Eliot Brown appeared on the Big Technology Podcast alongside Maureen Farrell to discuss their definitive book chronicling the rise and fall of WeWork, titled The Cult of We. Throughout the interview, Brown provided listeners with behind-the-scenes context regarding the reporting and production of the book. He noted that the publication frequently utilized the company Casper as a primary example to illustrate how certain firms were mistakenly treated as high-flying technology businesses. Brown also referenced the book while addressing questions about WeWork's astronomical projected valuations, noting instances where staggering financial figures were discussed with figures like Masayoshi Son. In addition to the narrative contents, Brown discussed the design of the book's cover, explaining how illustrators derived its visual imagery directly from the iconic WeWork triangle logo, and he advised readers that holding the physical book offered the best way to appreciate the artwork. Finally, Brown reflected on the extensive investigative reporting required to uncover the inner workings of the company, detailing how deep research into corporate deals revealed transactions that were far closer to completion than previously understood before their reporting brought the full scope to light.