๐Ÿ“š 7 Books mentioned in "How Marketing Reshapes Our Brains | Prince Ghuman & Matt Johnson | Modern Wisdom Podcast 180" of Modern Wisdom

Modern Wisdom

Podcast: Modern Wisdom

Episode: How Marketing Reshapes Our Brains | Prince Ghuman & Matt Johnson | Modern Wisdom Podcast 180

Published on June 6, 2020

Hereโ€™s a list of all the books mentioned in this episode. Click on the links to watch specific excerpts on YouTube and feel free to purchase the books if they caught your interest!

Fifty Shades of Grey Cover

Fifty Shades of Grey

by E. L. James

Buy Fifty Shades of Grey by E. L. James on Amazon

the BDSM culture was very much underground and unsafe until shades of grey came out

Prince uses the book as an example of how culture evolves and normalizes previously unsafe topics.

โ–บ Watch this excerpt

Irresistible Cover

Irresistible

by Adam Alter

Buy Irresistible by Adam Alter on Amazon

He wrote irresistible an awesome book

Matt mentions Adam Alter's book and praises it.

โ–บ Watch this excerpt

The Theory of Moral Sentiments Cover

The Theory of Moral Sentiments

by Adam Smith

Buy The Theory of Moral Sentiments by Adam Smith on Amazon

we he even gave us a shout out for the book and he read it and he endorsed it

Prince mentions that Adam Alter endorsed their book.

โ–บ Watch this excerpt

The Tipping Point Cover

The Tipping Point

by Malcolm Gladwell

Buy The Tipping Point by Malcolm Gladwell on Amazon

and then they hit a peak and then you hit you know the Gladwell tipping point

Prince refers to the concept of the 'tipping point' and attributes it to Gladwell.

โ–บ Watch this excerpt

Thinking, Fast and Slow Cover

Thinking, Fast and Slow

by Daniel Kahneman

Buy Thinking, Fast and Slow by Daniel Kahneman on Amazon

so I would read a lot of pop psychology books from back in the day wisdom of crowds Thinking Fast and Slow all those books

Prince mentions reading this book as part of his background in pop psychology.

โ–บ Watch this excerpt

Twilight Cover

Twilight

by Stephenie Meyer

Buy Twilight by Stephenie Meyer on Amazon

and the history of shades of grey is fascinating because it comes it was a fan fiction written off of Twilight which itself is very much a very safe take on vampires

Prince mentions Twilight as the source material for the Fifty Shades of Grey fan fiction.

โ–บ Watch this excerpt

Waking Up Cover

Waking Up

by Sam Harris

Buy Waking Up by Sam Harris on Amazon

I think this that is it the guy that climbed the bell tower that Sam Harris uses in his in his book waking up

The host mentions Sam Harris's book and an example used within it.

โ–บ Watch this excerpt