๐ 7 Books mentioned in "How Marketing Reshapes Our Brains | Prince Ghuman & Matt Johnson | Modern Wisdom Podcast 180" of Modern Wisdom

Podcast: Modern Wisdom
Episode: How Marketing Reshapes Our Brains | Prince Ghuman & Matt Johnson | Modern Wisdom Podcast 180
Published on June 6, 2020
Hereโs a list of all the books mentioned in this episode. Click on the links to watch specific excerpts on YouTube and feel free to purchase the books if they caught your interest!

Fifty Shades of Grey
Buy Fifty Shades of Grey by E. L. James on Amazon
the BDSM culture was very much underground and unsafe until shades of grey came out
Prince uses the book as an example of how culture evolves and normalizes previously unsafe topics.

Irresistible
Buy Irresistible by Adam Alter on Amazon
He wrote irresistible an awesome book
Matt mentions Adam Alter's book and praises it.

The Theory of Moral Sentiments
Buy The Theory of Moral Sentiments by Adam Smith on Amazon
we he even gave us a shout out for the book and he read it and he endorsed it
Prince mentions that Adam Alter endorsed their book.

The Tipping Point
Buy The Tipping Point by Malcolm Gladwell on Amazon
and then they hit a peak and then you hit you know the Gladwell tipping point
Prince refers to the concept of the 'tipping point' and attributes it to Gladwell.

Thinking, Fast and Slow
Buy Thinking, Fast and Slow by Daniel Kahneman on Amazon
so I would read a lot of pop psychology books from back in the day wisdom of crowds Thinking Fast and Slow all those books
Prince mentions reading this book as part of his background in pop psychology.

Twilight
Buy Twilight by Stephenie Meyer on Amazon
and the history of shades of grey is fascinating because it comes it was a fan fiction written off of Twilight which itself is very much a very safe take on vampires
Prince mentions Twilight as the source material for the Fifty Shades of Grey fan fiction.

Waking Up
Buy Waking Up by Sam Harris on Amazon
I think this that is it the guy that climbed the bell tower that Sam Harris uses in his in his book waking up
The host mentions Sam Harris's book and an example used within it.