Book · 2017

Trump U

The Inside Story of Trump University

by Steven Gilpin · Recommended by 1 person on 1 podcast

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6
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1
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2
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Uh download that Trump University playbook for yourself. Give a give some of those sections a read through. Don't start at the beginning because it's kind of boring, but go to that sales section.
Robert Evans · Behind the Bastards · Mar 2019 Listen at 36:45

What they say about it

Grouped from 6 mentions
  • Author and background“the author of that book”
    3

The best things said about it

5 of 6 · every mention
Discussed
And so like this weekend I got really high and I couldn't sleep and I found a book called Trumpu inside Trump University written by a guy named Steven Gilpin. Now Steven builds himself as essentially the only honest man inside Trump University.
Robert Evans Behind the Bastards · Mar 2019
Discussed
Here's Steven Gilpin, author, author of Trumpu. Quote, "With Michael Ston and other top executives by his side, Donald Trump outlined how Trump University would consist of online courses, CDROMs, and other learning programs for business professionals.
Robert Evans Behind the Bastards · Mar 2019
Discussed
This is around the time 2007 that Steven Gilpin, the author of that book, got hired by the university.
Robert Evans Behind the Bastards · Mar 2019
Discussed
I'm gonna just read a little passage from Steven Gilpin's book. Okay. The new business model was designed to operate in two stages.
Robert Evans Behind the Bastards · Mar 2019
Discussed
Gilpin does a good job of sort of standing up for these people in his book, which is one reason that I have some respect for him.
Robert Evans Behind the Bastards · Mar 2019

Why people recommend it

Trump U by Steven Gilpin offers a firsthand, insider look at the controversial operations of Trump University through the eyes of an employee who joined the venture as the real estate market collapsed around 2007. On Behind the Bastards, host Robert Evans explored the book during a deep dive into the scam university, recommending that listeners check out the sales playbook sections to witness the manipulative tactics firsthand. Evans used Gilpin's account to trace the organization's origins, including how Donald Trump and top executives initially envisioned a mix of online courses and CD-ROMs for business professionals before pivoting to high-pressure live seminars. The book detailed the two-stage business model, which lured aspiring real estate investors in with free ninety-minute orientation previews before aggressively upselling them into expensive workshop packages. Notably, Evans praised Gilpin's book for maintaining a sympathetic rather than mocking tone toward the everyday people who fell victim to the scam, portraying them not as unintelligent, but as targets of a predatory corporate machine.

Every mention

6 counted mentions
Robert Evans Uh download that Trump University playbook for yourself. Give a give some of those sections a read through.… 6
Recommended
“Uh download that Trump University playbook for yourself. Give a give some of those sections a read through. Don't start at the beginning because it's kind of boring, but go to that sales section.”
Discussed
“And so like this weekend I got really high and I couldn't sleep and I found a book called Trumpu inside Trump University written by a guy named Steven Gilpin. Now Steven builds himself as essentially the only honest man inside Trump University.”
Discussed
“Here's Steven Gilpin, author, author of Trumpu. Quote, "With Michael Ston and other top executives by his side, Donald Trump outlined how Trump University would consist of online courses, CDROMs, and other learning programs for business professionals.”
Discussed
“So, uh, this is around the time 2007 that Steven Gilpin, the author of that book, got hired by the university. He had a lot of experience in real estate, and his business had fallen on hard times as the market started to collapse.”
Discussed
“I'm gonna just read a little passage from Steven Gilpin's book. Okay. The new business model was designed to operate in two stages. First, offering aspiring real estate magnates a free 90-minute profit from real estate orientation, also known as the preview, where they'd be pressured to pay for the second stage, a 3-day profit from real estate workshop.”
Discussed
“Gilpin does a good job of sort of standing up for these people in his book, which is one reason that I have some respect for him. He's not mean about these people. Um, they aren't dumb folks.”

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