Book · 2017 · Business & Economics
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne
Why people recommend it
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader offers practical business concepts focused on creating uncontested market space and rendering competition irrelevant. Tim Ferriss recommended the book on The Tim Ferriss Show during a Q&A session, suggesting that listeners check it out if they wanted to learn how to avoid crowded and highly competitive business categories. Ferriss noted that it had been a long time since he personally read the text, yet he still considered it a valuable resource for gaining generalizable strategic insights on how to navigate out of bloody red oceans into untamed blue waters. By emphasizing the importance of innovating beyond existing industry boundaries, the book serves as a timeless guide for entrepreneurs and professionals seeking alternative approaches to market dominance and strategic positioning without getting bogged down in direct, cutthroat rivalry against established market leaders.
Who recommended it
- Tim Ferriss Recommended
Tim Ferriss — 2 mentions
“All right. So, the last part about generalizing, I would say if you haven't read it, read the Blue Ocean Strategy.”
“And then maybe last but not least, it's been a long time since I read it, but the blue ocean strategy probably worth checking out because if if you choose to compete in a crowded category...”