Cover of The Four

Book · 2017 · Internet industry

The Four

by Scott Galloway, Scott Galloway, GALLOWAY SCOTT · Recommended by 3 people on 2 podcasts

Why people recommend it

The Four by Scott Galloway is a profound analysis of the big four technology companies—Amazon, Apple, Facebook, and Google. On The Diary Of A CEO with Steven Bartlett, Steven Bartlett referenced Scott Galloway's published books during a hypothetical conversation about his children's career choices, noting that he had read all of them and thought they were great. Additionally, David Perell brought up Scott Galloway's book on How I Write to discuss how long the author had thought about writing it before finally starting, mentioning that Galloway had contemplated it for about a decade. During the same episode of How I Write, Scott Galloway explained his creative process, sharing that he initially developed the book as a talk called The Four at a conference called DLD. Listeners and interviewers alike frequently highlight the rigorous development behind his work and the extensive thought process that preceded its publication, underscoring the deep preparation required to analyze the massive influence of today's dominant tech giants.

Who recommended it

Steven Bartlett — 1 mention
Discussed
“I've read your book, um all of your books, and I I think they're great. But, Dad, I would love to be a professional actor.”
David Perell — 1 mention
Discussed
“When you wrote The Four, you were talking about it and you said that you had thought about writing that book for like a decade.”
Scott Galloway — 1 mention
Discussed
“And also I did a talk. My process is I did a talk called The Four at this conference called DLD.”

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