Cover of The Cola Wars

Book · 1980 · Business & Economics

The Cola Wars

by J. C. Louis, Harvey Yazijian · Recommended by 1 person on 1 podcast

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We're getting hurt by pepsicola and bear in mind in the 80s and 90s there was a book written called the cola wars where these guys were fighting like cats and dogs for mark for market share.
Michael Ovitz · Acquired · Dec 2021 Listen at 39:32

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Michael Ovitz we're getting hurt by pepsicola and bear in mind in the 80s and 90s there was a book written called the col… 1
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“we're getting hurt by pepsicola and bear in mind in the 80s and 90s there was a book written called the cola wars where these guys were fighting like cats and dogs for mark for market share”