Cover of The Cola Wars

Book · 1980 · Business & Economics

The Cola Wars

by J. C. Louis, Harvey Yazijian · Recommended by 1 person on 1 podcast

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Michael Ovitz — 1 mention
Discussed
“we're getting hurt by pepsicola and bear in mind in the 80s and 90s there was a book written called the cola wars where these guys were fighting like cats and dogs for mark for market share”

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