Book · 2010 · Business & Economics
Switch
How to Change Things When Change Is Hard
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If you know if somebody wrote me a 9 page that would just forward it right to triage if it were a two paragraph email I might respond and say you know here are my two favorite books on the topic are switched by the heath brothers and the culture code by Dan Coyle.
Why people recommend it
Switch by Chip Heath and Dan Heath is a popular psychology and business book that explores how to change things when change is hard. On episode #399 of The Tim Ferriss Show in December 2019, Adam Grant discussed the book while reflecting on communication habits and professional efficiency. Grant noted that when responding to lengthy messages, he frequently directs people to his favorite resources on the subject, specifically naming Switch alongside The Culture Code by Dan Coyle. By recommending the Heath brothers' work, Grant highlighted its practical utility in helping leaders, organizations, and individuals navigate transitions, alter entrenched behaviors, and successfully implement strategic transformations. The book provides accessible frameworks that break down the psychology of change into manageable components, focusing on directing the rider, motivating the elephant, and shaping the path. Through engaging stories and actionable insights, the authors demonstrate how seemingly insurmountable behavioral hurdles can be successfully overcome in both personal and professional environments.
Every mention
Adam Grant if you know if somebody wrote me a 9 page that would just forward it right to triage if it were a two parag… 1
“if you know if somebody wrote me a 9 page that would just forward it right to triage if it were a two paragraph email I might respond and say you know here are my two favorite books on the topic are switched by the heath brothers and the culture code by Dan Coyle”
