Book · 1993 · Business & Economics
STEVE JOBS & THE NEXT BIG THING
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And then the uh the other one is Steve Jobs and the next big thing by Randall Straws. So um Steve Jobs is kind of like lionized by the industry but people forget about a very important chapter of his life namely next.
Why people recommend it
Steve Jobs & the Next Big Thing by Randall Stross is a detailed historical account examining Steve Jobs's lesser-known entrepreneurial venture following his initial departure from Apple. On The Pragmatic Engineer podcast during the episode titled The history of servers, the cloud, and what’s next – with Oxide, released on December 17, 2025, Bryan Cantrill recommended the book. Cantrill brought up Randall Stross's work alongside other technical literature, noting that while Steve Jobs tended to be heavily lionized by the technology industry, people frequently forgot about a very important chapter of his life, namely his time at NeXT. Cantrill recommended the text because it sheds light on this crucial period, arguing that it offered a more nuanced and balanced view of Jobs's career trajectory and leadership challenges during the years between his two tenures at Apple. The book provides valuable context on how enterprise computing, operating systems, and corporate culture evolved during a turbulent era in Silicon Valley history.
Every mention
Bryan Cantrill And then the uh the other one is Steve Jobs and the next big thing by Randall Straws. So um Steve Jobs is k… 1
“And then the uh the other one is Steve Jobs and the next big thing by Randall Straws. So um Steve Jobs is kind of like lionized by the industry but people forget about a very important chapter of his life namely next”