Book · 2000 · Business & Economics
No Logo
Taking Aim at the Brand Bullies
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You know, it was clear like we had the in No No Logo I wrote about the first um celebrities who were themselves lifestyle brands, like Michael Jordan and Oprah.
Naomi Klein · The Ezra Klein Show · Mar 2026 Listen at 8:04 The best things said about it
Uh is none other than uh Naomi Klene who relevant to this uh this conversation is the author of uh many uh books but in particular no logo published in 1999 which kind of drew inspiration from and also provided inspiration to uh the burgeoning anti-globalization movement at the time.
Why people recommend it
No Logo is a 1999 book by Naomi Klein that served as both an inspiration for and a chronicle of the burgeoning anti-globalization movement of the late twentieth century. Naomi Klein discussed the text during a March 2026 appearance on The Ezra Klein Show, reflecting on how she originally wrote about early celebrity culture and individuals who transformed themselves into lifestyle brands, such as Michael Jordan and Oprah Winfrey. Emily Jashinsky later referenced the publication during an April 2025 episode of Breaking Points while introducing Klein as a prominent guest and analyzing her broader literary contributions. Jashinsky noted that the influential book captured the spirit of resistance against corporate dominance that defined the activist landscape of the late nineties. Together, these discussions highlighted how the publication predicted modern influencer culture and provided a foundational text for critics of corporate globalization. Klein's retrospective analysis on podcasts emphasized the lasting relevance of her early critiques regarding consumerism, branding, and the commodification of personal identity in the modern global economy.
Every mention
Emily Jashinsky uh is none other than uh Naomi Klene who relevant to this uh this conversation is the author of uh many uh… 1
“uh is none other than uh Naomi Klene who relevant to this uh this conversation is the author of uh many uh books but in particular no logo published in 1999 which kind of drew inspiration from and also provided inspiration to uh the burgeoning anti-globalization movement at the time.”
Naomi Klein You know, it was clear like we had the in No No Logo I wrote about the first um celebrities who were themse… 1
“You know, it was clear like we had the in No No Logo I wrote about the first um celebrities who were themselves lifestyle brands, like Michael Jordan and Oprah.”
Also mentioned in the same episodes
Other mentions (3: passing, ad reads, own books)
“Naomi Klein is a journalist, activist, and author of a lot of consequential books, including No Logo, Shock Doctrine, Doppelganger.”
“And I've been wanting to return to that theme, which was actually the subject of my first book uh that I wrote in the late 1990s and came out in 2000, No Logo.”
“and Naomi Klein just for those listeners who may not recall author's been around for several decades she's probably most famous for her first book which came out in 1999 no logo”