Why people recommend it
Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane by Michael S. Malone is an acclaimed corporate history detailing the chaotic rise, internal struggles, and early leadership eras of Apple Computer. Robert Evans heavily praised the publication on Behind the Bastards, calling it his favorite source on the early life of Steve Jobs and the founding of Apple, as well as a vastly superior work of journalism compared to alternative accounts. Evans used the book as a primary narrative thread to unpack the darker and more critical aspects of Jobs's career, including consulting a Zen Buddhist monk, dismissing the Apple II, making significant technical miscalculations regarding cooling fans and the Twiggy drive, and orchestrating crucial meetings with John Sculley. Ed Zitron also discussed the publication on the podcast, highlighting it as the first truly critical piece of major reporting investigating Jobs's complex corporate legacy. Through these extensive citations and recommendations, the book emerges as a definitive, unvarnished portrait of Silicon Valley ambition, technical hubris, and corporate transformation.
Who recommended it
- Robert Evans Recommended
- Ed Zitron Discussed
Robert Evans — 10 mentions
“in the book infinite Loop Malone writes quote Steve Jobs no longer cared about the two”
“and I'm going to quote from the book infinite Loop here it was a Sunday afternoon so the visit began at Skully's Exquisite modern home in grenwich”
“this is from infinite loop again the made on another Sunday they had lunch then went for a walk in Central Park”
“and yeah I want to quote from infinite Loop here because it really gets to like one of Jobs's more significant technical fuckups”
“the following story comes from the excellent book infinite Loop”
“and I'm going to quote again from infinite Loop here”
“and I'm going to quote again from infinite Loop it all came to a head”
“but it's still a lot more Dicky than it ought to be which is why my favorite Source on at least the early life of jobs and the founding of Apple um is the book infinite Loop which I think is a far better work of Journalism than than either of those”
“and I'm going to quote now from the book infinite Loop by Michael Malone Steve was also a whiner when he took swim classes at the Mountain View dolphins swim club”
“but Malone's book infinite Loop because Malone isn't hasn't bought the Kool-Aid and and also infinite Loop is written before jobs it's it's kind of published like a year or two after he comes back to Apple”
Ed Zitron — 1 mention
“I had started to cuz I had read infinite Loop by that point which I think is like the first really critical piece of big reporting on jobs”
Also mentioned in the same episodes
Other mentions (1: passing, ad reads, own books)
“there's the book infinite Loop”