Book · 2020 · Psychology
How Behavior Spreads
The Science of Complex Contagions
Why people recommend it
How Behavior Spreads by Damon Centola is a sociological book that examines the mechanics of complex contagion and how behavioral trends propagate through populations. Renee DiResta discussed the book on The Jordan Harbinger Show during the episode titled Disinformation Expert: Political Influencers Are Becoming Extremists, which was released on October 16, 2024. During the discussion, Renee DiResta referenced the concept of complex contagion to explain the underlying dynamics of how behavior spreads across social networks. She pointed out that Damon Centola authored a dedicated book exploring this exact phenomenon, noting that the publication walks readers through the process using a variety of different approaches and contexts. By highlighting the text, the guest provided listeners with a deeper academic resource for understanding the ways in which influence, ideas, and behavioral patterns move through communities and digital spaces. The recommendation underscored the scientific research behind network dynamics and the spread of information in modern society.
Who recommended it
- Renee DiResta Recommended
Renee DiResta — 1 mention
“and that was the uh so the idea of complex contagion and how Behavior spreads he has a whole book called How Behavior spreads uh that actually kind of walks through this process in a bunch of different ways”