It's by a guy called Kevin Kelly and it's called 1 000 true fans.
Why people recommend it
Kevin Kelly is known for influential essays and writings on the creator economy, including the foundational concept of a thousand true fans. On an episode of ChooseFI titled The Side Hustle, The Unspoken Lever of FI, released on June 7, 2023, the host Alan discussed this piece of writing. Alan referenced the creator and the concept during the segment, noting how the foundational ideas regarding building a business around a small, dedicated audience fundamentally shifted his perspective on marketing and building an independent career path.
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Mentioned on the show without a named speaker1
Recommended
“it's by a guy called Kevin Kelly and it's called 1 000 true fans”
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Other mentions (1: passing, ad reads, own books)
Passing
“and this reminds me of the Kevin Kelly 1000 true fans and it's amazing when you have that core group of people that you can really make a living forever”