Why people recommend it
Growth Hacker Marketing by Ryan Holiday is a business and marketing guide that outlines modern, unconventional strategies designed to help startups and products gain rapid traction and scale efficiently. On an episode of The Daily Stoic featuring Morgan Housel, the author reflected on his writing journey, noting that he wrote his book while maintaining a small salary during a challenging career period. In another episode of The Daily Stoic featuring Tony Gonzalez, the host discussed the book further, reflecting on how his publisher suggested the project. He noted that while he was invested in the work and glad he wrote it, the title achieved remarkable commercial success and proved to be exceptionally lucrative compared to some of his other artistic pursuits. Together, these podcast reflections provide insight into the practical origins of the book and its unexpected journey to becoming a widely recognized commercial success in the competitive marketing landscape.
Who recommended it
Other mentions (2: passing, ad reads, own books)
“I wrote Trust Me, I’m Lying while I still had a small salary; I wrote Growth Hacker while I still had a small salary, and then Dove was fired from American Apparel.”
“Conversely, I did this book Growth Hacking several years ago that my publisher suggested, and I was into it and I liked it; I'm glad I did it, but it sold like very well and was lucrative.”