Book · 1990 · Direct marketing.

Go direct.

by Unknown · Recommended by 0 people on 0 podcasts

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Every mention

0 counted mentions · 2 passing or ad reads below
Other mentions (2: passing, ad reads, own books)
Passing
“she wrote the Go Direct manifesto which I think actually I get credit for but okay I think she probably rewrote my ideas. I don't know when her let's see when this manifesto came out about going direct”
Passing
“She thinks that you should go around intermediaries be they PR people or she she cribbed my go direct strategy.”