Cover of Franchise

Book · 2021 · History

Franchise

The Golden Arches in Black America

by Marcia Chatelain · Recommended by 2 people on 2 podcasts

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However there's a really great book that came out a few years ago called franchise the golden arches in Black America by Marsha shelene and it's about McDonald's and franchising specifically about the growth of McDonald's and its role in Black communities and with black consumers.
Annie Lowrey · The Ezra Klein Show · Jun 2024 Listen at 1:29:10

The best things said about it

1 of 2 · every mention
Discussed
I reviewed actually this was last week in the paper a book called franchise by a historian at Georgetown named Mara shadan and it's a history of fast food in America.
Jennifer Szalai The Book Review · Jan 2020

Why people recommend it

Franchise by Marcia Chatelain is a meticulously researched historical study examining the rise of fast food chains in America, with a particular focus on the complex relationship between McDonald's, franchising, and Black communities. The book has received high praise from economic commentators and literary reviewers alike. On The Ezra Klein Show, Annie Lowrey included the book among her top three recommendations when asked for influential reading material, describing it as an exceptional work published a few years prior that details the expansion of McDonald's and its significant socio-economic role among Black consumers and urban neighborhoods. Furthermore, Jennifer Szalai discussed the book on The Book Review, noting that she had recently reviewed the Georgetown historian's work for the paper and emphasizing its broad scope as a definitive history of American fast food culture. Both commentators drew attention to how the book successfully reframes a ubiquitous corporate phenomenon as a vital lens through which to view civil rights history, economic disenfranchisement, and modern urban commercial development.

Every mention

2 counted mentions
Annie Lowrey however there's a really great book that came out a few years ago called franchise the golden arches in Bla… 1
Recommended
“however there's a really great book that came out a few years ago called franchise the golden arches in Black America by Marsha shelene and it's about McDonald's and franchising specifically about the growth of McDonald's and its role in Black communities and with black consumers”
Jennifer Szalai I reviewed actually this was last week in the paper a book called franchise by a historian at Georgetown na… 1
Discussed
“I reviewed actually this was last week in the paper a book called franchise by a historian at Georgetown named Mara shadan and it's a history of fast food in America”

Also mentioned in the same episodes

Portraits from Wikimedia Commons: Annie Lowrey, Nbf2926 / Wikimedia Commons (CC BY-SA 4.0).