Book · 2010 · History
Fordlandia
The Rise and Fall of Henry Ford's Forgotten Jungle City
- mentions
- 2
- people
- 2
- podcasts
- 2
- episodes
- 2
- recommendations
- 0
Why people recommend it
Fordlandia by Greg Grandin chronicles the ambitious, ultimately ill-fated attempt by Henry Ford to build a rubber plantation and company town in the Amazon rainforest. Ben Horowitz mentioned the book on the a16z Podcast to illustrate historical examples of extreme vertical integration, noting how Ford sought to control every aspect of his supply chain by establishing a city deep in the jungle. Josh Clark also referenced Grandin's work on Stuff You Should Know while thanking researchers and authors who thoroughly documented the rise and fall of Ford's forgotten jungle city. The book remains a prominent historical study on corporate overreach and the collision between industrial capitalism and the natural world.
Every mention
Ben Horowitz And there's a great book called Ford Landia where so because he wanted to like own like the complete vertic… 1
“And there's a great book called Ford Landia where so because he wanted to like own like the complete vertical thing where he created this city called Ford Landia in the Amazon jungle”
Josh Clark And Livia actually said we should thank a couple of people in particular that um sort of wrote the book uh… 1
“And Livia actually said we should thank a couple of people in particular that um sort of wrote the book uh well literally and figuratively on Ford Landia. Um Greg Grandon wrote a book called Ford Landia colon the rise and fall of Henry Ford's forgotten jungle city.”