Cover of Fall in Love with the Problem, Not the Solution

Book · 2023 · Business & Economics

Fall in Love with the Problem, Not the Solution

A Handbook for Entrepreneurs

by Uri Levine · Brought up by 2 people on 1 podcast

Fall in Love with the Problem, Not the Solution by Uri Levine has been mentioned in 2 episodes across 1 podcast (1 episode recommends it and 1 episode discusses it), through . Most frequently brought up by Lenny Rachitsky (2 episodes) and Uri Levine (2 episodes) on Lenny's Podcast (2 episodes).

episodes
2
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1
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Your book is amazing, it's incredibly practical, full of tons of advice that every founder should read, and it goes from idea all the way to exit.
Lenny Rachitsky · Lenny's Podcast · Jun 2024 Listen at 1:20:36

What they say about it

Grouped from 2 episodes
  • Discussing the book on the podcast
    3

The best things said about it

3 of 9 · every mention
Discussed
In our first conversation, we walked through the biggest lessons that he's learned over the course of working with all of these different startups that he chronicled in his beloved book, Fall in Love with the Problem, Not the Solution.
Lenny Rachitsky Lenny's Podcast · Feb 2025
Discussed
It's what your book is called, you have a t-shirt that you're wearing right now that you wear in every podcast that says that exactly, clearly this lesson has struck a big chord with you.
Lenny Rachitsky Lenny's Podcast · Jun 2024
Discussed
I want to talk through a couple other the chapters in your book so chapter four is around the different phases of a startup journey and your core advice is that it's important to focus on one thing at a time.
Lenny Rachitsky Lenny's Podcast · Jun 2024

Why people recommend it

Fall in Love with the Problem, Not the Solution by Uri Levine is a practical guide for entrepreneurs that outlines the essential startup journey from initial idea all the way to exit. Lenny Rachitsky frequently discussed the book with author Uri Levine across multiple episodes of Lenny's Podcast. In their conversations, Rachitsky praised the publication as an incredibly practical manual full of invaluable advice for founders, noting a recurring T-shirt Levine wears bearing the book's titular philosophy. The discussions explored various chapters, including core startup phases, the importance of maintaining strict focus one step at a time, and the realities of navigating investor rejections, which Levine famously characterized as the dance of a hundred nos. Furthermore, when the book was re-released with a new edition, the conversation expanded to cover crisis management, where Levine shared complex anecdotes regarding safe instruments and funding pivots. Throughout these episodes, both host and author reinforced the foundational premise that entrepreneurs must thoroughly validate and understand a genuine problem before committing to any specific solution, making the book a vital handbook for early-stage builders and serial innovators alike.

Every mention

9 quotes from 2 episodes · 8 passing or ad reads below
Lenny Rachitsky uh uie your book is amazing it's incredibly practical full of tons of advice that every founder should read… 2
Discussed
“In our first conversation, we walked through the biggest lessons that he's learned over the course of working with all of these different startups that he chronicled in his beloved book, Fall in Love with the Problem, Not the Solution.”
Discussed
“And the reason that you're back is the first time we chatted in-depth about your amazing book. I have it right here, Fall in Love with the Problem, Not the Solution.”
Discussed
“it's what your book is called you have a t-shirt that you're wearing right now that you wear in every podcast that says that exactly clearly this lesson has struck a big chord with you”
Discussed
“I want to talk through a couple other the chapters in your book so chapter four is around the different phases of a startup journey and your core advice is that it's important to focus on one thing at a time”
Discussed
“I love this phrase you have in your book The Dance of the of 100 nose you know at the beginning you you you look at it and and you say okay they they say they are not”
Recommended
“uh uie your book is amazing it's incredibly practical full of tons of advice that every founder should read uh and it goes from idea all the way to exit”
Uri Levine I described that in the book, way more complex than that because we also had, you know, safe instruments th… 2
Discussed
“I described that in the book, way more complex than that because we also had, you know, safe instruments that we need to convert before we can actually do something like that.”
Discussed
“Now, this is still not the case in most in most uh most startups, but uh uh um and this is fall in love with the problem, not the solution.”
Discussed
“so um you know I send the book proposal to many publisher and there is one chapter that says firing and hiring and many of them came back and say oh it should be hiring and firing”
Other mentions (8: passing, ad reads, own books)
Passing
“Makes me think about Ori Lavine was on the podcast, Co-founder Ways, and he has this phrase that he he wears on his shirt. His book is called this. Fall in love with the problem, not the solution.”
Plugged
“The um I wrote the book in order to make a bigger impact. Uh I'm an entrepreneur, and everyone knows that, right? So, I built Waze and Moovit and a dozens of other startups.”
Plugged
“And if this podcast or this book, this one, can help people to become more successful, then I fulfill my destiny.”
Passing
“we have a podcast episode with early LaVine who has a whole book called fall in love with the problem which is all about that same idea”
Plugged
“more recently he wrote a book that summarizes all of his advice for Founders called fall in love with the problem not the solution a handbook for entrepreneurs”
Plugged
“you know there are tons of advisers in in the book and eventually I will tell even in the hiring process right most of us are going to interview candidates and then decide that they like or dislike the candidate”
Plugged
“um Steve WN co-founder of Apple wrote the forward to my book and he called that the Bible for entrepreneurs and when I send him the first chapter he said wow I wish I had that when I started”
Plugged
“if if you weren't on YouTube watching this the book is called fall in love with the problem not the solution if you're trying to Google it and find it on Amazon and uh B thank you so much for being here”