Why people recommend it
Who recommended it
Mentioned on the show without a named speaker — 1
Discussed
“Anyway, two of them got together and wrote this book, and it is on neuro-economics, but it's actually called 'Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World.' And what Quartz's research and other neuroscientists' research show is that we have a basic human need for status and to be respected.”