Book · 2025 · Business & Economics
A Story is a Deal
How to use the science of story to motivate and persuade
Why people recommend it
Who recommended it
Other mentions (3: passing, ad reads, own books)
Own book
“And and what you know and as I write about in a story is a deal. I think the big the big idea that kind of made me excited about this book was this idea that you know what is story originally for?”
Own book
“So, so, so, so yeah, in a stories a deal, I tell the story of um, well, I sort of pose a question really like about like um, one of the most famous ads that was ever made was Apple's 1984 ad”
Own book
“And you've got a book. Oh, yeah. My book, A Story Is Deal. I get in trouble. I get told off. Yeah. Story is a deal.”