Book · 2025 · Business & Economics
A Story is a Deal
How to use the science of story to motivate and persuade
Why people recommend it
Every mention
Other mentions (4: passing, ad reads, own books)
Passing
“So, uh, he was on the show yesterday, his new book as a story is a deal and he was talking about characters and heroes and I said okay so how do you write a character or a hero that is popular”
Plugged
“And and what you know and as I write about in a story is a deal. I think the big the big idea that kind of made me excited about this book was this idea that you know what is story originally for?”
Plugged
“So, so, so, so yeah, in a stories a deal, I tell the story of um, well, I sort of pose a question really like about like um, one of the most famous ads that was ever made was Apple's 1984 ad”
Plugged
“And you've got a book. Oh, yeah. My book, A Story Is Deal. I get in trouble. I get told off. Yeah. Story is a deal.”