Book · 2022 · Business & Economics
A New Way to Think
Your Guide to Superior Management Effectiveness
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And the third from a marketing standpoint I like reading books by Roger Martin. He wrote a book called New Ways to Think.
Why people recommend it
A New Way to Think by Roger L. Martin is a strategic management book that challenges conventional corporate dogmas and offers practical frameworks for solving complex business problems without unnecessary jargon. On the podcast My First Million in the episode Naming billion dollar companies isn't just vibes, here's the science behind it, released on March 13, 2026, the host David recommended this publication to his listeners. David explained that from a marketing and strategy standpoint, he genuinely enjoys reading works by Roger Martin, specifically highlighting this book. He praised the author for providing clear, actionable insights that cut through corporate buzzwords and deliver straightforward guidance on strategic thinking. By bringing up Martin's work, David aimed to direct his audience toward pragmatic tools that enhance decision making in business and marketing. The recommendation underscored the value of clear mental models and alternative perspectives when evaluating organizational challenges. David's endorsement highlighted the book as a reliable resource for professionals seeking to refine their strategic approach and improve their overall operational effectiveness through thoughtful, grounded management philosophies.
Every mention
Mentioned on the show without a named speaker1
“And the third from a marketing standpoint I like reading books by Roger Martin. He wrote a book called New Ways to Think.”
