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Books by Rory Sutherland mentioned on podcasts
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Alchemy
Alchemy by Rory Sutherland is an insightful exploration of behavioral economics, psychology, and the hidden irrational forces that drive consumer behavior in business and everyday life.
Discussed“That's why that's why his book's called Alchemy, right? Behavioral science applied well is kind of like magic.”
Where to get it
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Transport For Humans
Transport For Humans by Pete Dyson and Rory Sutherland is an insightful examination of behavioral economics and human psychology as applied to passenger travel and transport system design.
Discussed“I think Rory missed in his transport for humans book as something that we could have done with regards to this”
Where to get it

