📚 1 Books mentioned in "Should America Be Run by … Trader Joe’s? (Update) | Freakonomics Radio" of Freakonomics Radio
Podcast: Freakonomics Radio
Episode: Should America Be Run by … Trader Joe’s? (Update) | Freakonomics Radio
Published on March 21, 2025
Here’s a list of all the books mentioned in this episode. Click on the links to watch specific excerpts on YouTube and feel free to purchase the books if they caught your interest!
Build a Brand Like Trader Joe's
Buy Build a Brand Like Trader Joe's by Mark Gardiner on Amazon
Gardner learned enough about the company by working there that he wrote a book about it called Build a Brand Like Trader Joe's.
The host mentions that Mark Gardner, a former advertising executive who worked at Trader Joe's, wrote a book about the company.