📚 7 Books mentioned in "John List: Why Most Ideas Fail to Scale | Freakonomics Radio | Episode 494" of Freakonomics Radio

Freakonomics Radio

Podcast: Freakonomics Radio

Episode: John List: Why Most Ideas Fail to Scale | Freakonomics Radio | Episode 494

Published on December 30, 2022

Here’s a list of all the books mentioned in this episode. Click on the links to watch specific excerpts on YouTube and feel free to purchase the books if they caught your interest!

Parent Nation Cover

Parent Nation

by Dana Suskind

Buy Parent Nation by Dana Suskind on Amazon

It's called Parent Nation: Unlocking Every Child's Potential, Fulfilling Society's Promise.

In this segment, Stephen Dubner highlights a book titled 'Parent Nation: Unlocking Every Child's Potential, Fulfilling Society's Promise,' authored by Dana Suskind, who is also the wife of guest John List.

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The Voltage Effect Cover

The Voltage Effect

by John A. List

Buy The Voltage Effect by John A. List on Amazon

What my book is trying to claim about is that all of our failures to scale—and the world is replete with failure after failure after failure—I want that to be viewed as a failure of common sense.

In this episode of Freakonomics Radio, guest John List discusses his book, which argues that many failures to scale are essentially failures of common sense.

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The Voltage Effect Cover

The Voltage Effect

by John A. List

Buy The Voltage Effect by John A. List on Amazon

Here's another passage from the book: a pharmaceutical company develops a promising new sleep medication in its lab, but the drug doesn't live up to its promise in randomized trials.

In this segment, the host shares an excerpt from 'The Voltage Effect,' authored by John List, who is a guest on the program.

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The Voltage Effect Cover

The Voltage Effect

by John A. List

Buy The Voltage Effect by John A. List on Amazon

In your book, John, you write, 'I don't believe Travis Kalanick is a bad person; he's a good person who made several bad calls at scale.'

During the discussion, the host references a passage from John List's book, 'The Voltage Effect,' where he shares his view on former Uber CEO Travis Kalanick, highlighting that he believes Kalanick is a good person who has simply made some poor decisions.

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The Voltage Effect Cover

The Voltage Effect

by John A. List

Buy The Voltage Effect by John A. List on Amazon

Here's an example from The Voltage Effect.

In this segment, host Stephen Dubner discusses an example from the book 'The Voltage Effect' written by John List.

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The Voltage Effect Cover

The Voltage Effect

by John A. List

Buy The Voltage Effect by John A. List on Amazon

But in your book, you've introduced the phrase 'optimal quitting.'

The host, Stephen Dubner, refers to the concept of 'optimal quitting' as introduced in the book 'The Voltage Effect' by John List.

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The Voltage Effect Cover

The Voltage Effect

by John A. List

Buy The Voltage Effect by John A. List on Amazon

His new book is called The Voltage Effect.

In this segment, the host, Stephen Dubner, highlights the title of John List's new book, 'The Voltage Effect,' as he concludes the discussion.

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