📚 1 Books mentioned in "Does Advertising Actually Work? (Part 2: Digital) | Freakonomics Radio | Episode 441" of Freakonomics Radio
Podcast: Freakonomics Radio
Episode: Does Advertising Actually Work? (Part 2: Digital) | Freakonomics Radio | Episode 441
Published on January 20, 2023
Here’s a list of all the books mentioned in this episode. Click on the links to watch specific excerpts on YouTube and feel free to purchase the books if they caught your interest!
Subprime Attention Crisis
Buy Subprime Attention Crisis by Tim Hwang on Amazon
Huang recently published a book called subprime attention crisis advertising in the time bomb at the heart of the Internet
The host mentions Tim Huang's recently published book and its title.