📚 2 Books mentioned in "Do People Pay Attention to Signs? | No Stupid Questions | Episode 116" of No Stupid Questions

One of the most famous examples from the book Nudge by Thaler and Sunstein was about putting an image of a fly, a housefly, on a urinal in the airport. I think it was the airport in Amsterdam. Thaler and Sunstein didn't come up with this; they just thought it was a great example of the nudge framework, which is if you're a guy standing there ready to pee, rather than peeing on the wall or on the floor, which men sometimes do, if there's a fly, oh, it's a game, I have a target, I'm gonna pee on the fly!

The speakers reference the book 'Nudge' by 'Thaler and Sunstein' to discuss effective signage and behavioral change, highlighting the humorous example of placing an image of a fly on airport urinals to encourage better aim.

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Although drunk walking, we actually argued in Super Freakonomics, is more dangerous per mile than drunk driving, but that's a different story. Maybe for the person who's drunk, but maybe not for other people.

In this segment, the speakers reference the book 'Super Freakonomics' while discussing the comparative dangers of drunk walking versus drunk driving. They recall an argument made in the book about how drunk walking is more perilous per mile, providing a memorable context for their discussion.

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