All books mentioned in Do People Pay Attention to Signs? | No Stupid Questions

Episode: Do People Pay Attention to Signs? | No Stupid Questions | Episode 116

Here’s a list of all the books mentioned in this episode, complete with an Amazon buy link and quotes from the episode.

Nudge

by Richard H. Thaler, Cass R. Sunstein

"One of the most famous examples from the book Nudge by Thaler and Sunstein was about putting an image of a fly, a housefly, on a urinal in the airport. I think it was the airport in Amsterdam. Thaler and Sunstein didn't come up with this; they just thought it was a great example of the nudge framework, which is if you're a guy standing there ready to pee, rather than peeing on the wall or on the floor, which men sometimes do, if there's a fly, oh, it's a game, I have a target, I'm gonna pee on the fly!"