Episode · Freakonomics Radio · 2024-06-27

Books mentioned on 594. Your Brand’s Spokesperson Just Got Arrested — Now What?

1 book · Listen · Watch on YouTube

It’s hard to know whether the benefits of hiring a celebrity are worth the risk. We dig into one gruesome story of an endorsement gone wrong, and find a surprising result.

Books mentioned, in the order they came up

1. 

   Think Like a Freak (Republish)

   Steven D. Levitt, Stephen J. Dubner · at 41:38

   Think Like a Freak by Steven D.

   Discussed

   “Oh my god, well, you know, I'd be happy to be the face of the Freakonomics podcast and the Freakonomics book empire. So keep me on speed dial!”

   Speaker 594. Your Brand’s Spokesperson Just Got Arrested — Now What? 2024-06-27 Listen at 41:38

   Where to get it

   Amazon Audible Bookshop.org Open Library