Podcast: No Stupid Questions
Episode: 198. What Does It Mean to Be “Cool”? | No Stupid Questions
Here’s a list of all the books mentioned in this episode, complete with an Amazon buy link and quotes from the episode.
Cool
Buy on Amazon"Anyway, two of them got together and wrote this book, and it is on neuro-economics, but it's actually called 'Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World.' And what Quartz's research and other neuroscientists' research show is that we have a basic human need for status and to be respected."