Podcasts that mention 📚 The Book Thief by Markus Zusak

Although interestingly in the book, I found some fascinating research about how most of what we do to try and speak to people's emotions about, you know, say giving to charities or feeling compelled to change with sustainability, it doesn't work in ways that surprised me; like we actually empathy doesn't scale well.

In this segment, Michael McQueen discusses compelling research from his book that reveals how traditional methods of emotionally engaging individuals—such as encouraging charitable giving or promoting sustainability—often fail to achieve the desired impact, as empathy does not scale effectively.

► Watch this excerpt @ 00:44:18