Podcasts that mention 📚 The Book: A Cover-to-Cover Exploration of the Most Powerful Object of Our Time by Keith Houston

That's when you can start thinking; we call that the crafting phase in the book. The first stage is the seed phase where we're gathering ideas; the second phase is the experimentation phase where we're watering those seeds, seeing what they want to be on their own.

In this segment, the podcast guest, Rick Rubin, discusses a 'crafting phase' described in his book. He elaborates on the different stages of creativity, referencing a framework that helps individuals develop their ideas.

► Watch this excerpt @ 00:39:26