Podcasts that mention 📚 The Book: A Cover-to-Cover Exploration of the Most Powerful Object of Our Time by Keith Houston

Then when it's done and there are no more creative decisions to be made, and the book is written, you may not have the final final version of it, but you know exactly what the book is. You've said what you want to say, and you feel good about it; that would be the first time to think about, okay, what could a cover look like, what could the marketing look like, who's the audience for this?

In this segment, the host discusses the writing process of a book and mentions the importance of understanding the content and audience once the writing is complete. The reference suggests he might be alluding to Rick Rubin's book, emphasizing creativity and marketing after finalizing a manuscript.

► Watch this excerpt @ 00:13:52