Podcasts that mention 📚 Misbelief by Dan Ariely

so we would you know we started just adding words as one experiment we would have one version of our website where it was all online ordering so is one version of our website would be the normal website then our a B test was the other variation was our Philadelphia roll would be called like we called the Philadelphia roll and then the description would be like Atlantic fresh you know never frozen salmon with you know Philadelphia Delphia cream cheese and a finely sliced cucumber and we would raise the price and we would get like more orders even despite the higher price that's crazy and and so this is like a psychological thing around yeah that [ __ ] works yeah around the descriptions around things okay back to a to you for a second so they did try to release other games they came out with like a word scramble type game I think they kind of ran out of time and also they had built the hype too much and lesson to be learned when you build this much hype if you start to fail you death spiral way faster cuz the high pressure of your expectations and hype will crush you well so that's what I mean is I would have built this company exacting that like we discussed that claw game and they're like well they're building it so it they're gonna just capture all the value upfront and then let it die right so if you were to built that right alike built that into it it would have been it could have been a company kind of like I imagine saying it does this which is they just have like they're like alright this game is only in the last 80 days maybe right so two quick ideas on this HQ thing so HQ died okay you know rest in peace but two things I could do if you wanted to make make use of this of the insights that were found in this I think you can do this on top of twitch or YouTube or any live streaming platform that already has audience so you don't need to be your own app you should just host create a channel that's hosting a show and give away the prize money and promote it in the same way and so I think somebody could build this on top of one of the existing platforms not enough to build your own tech and not have to acquire downloads of your app which is really expensive and I think if you just did this every day at 7:00 p.m. on Twitch I think a bunch of people would turn in second idea around this is maybe the HQ format which is this live video streaming with this charismatic post and question and answer could be used in education and so I would love to see somebody create an after school game that parents actually pay $3 a week to subscribe to where your kid learned science through some Bill Nye the Science Guy type of host and it's trivia it's interactive and they get sort of points as they I thought about starting that company but I really think that that could work I think it might also have the sort of fade in interest but I remember as a kid I love brain quest and I played all these like learning games and they were great and so I think this is a modern-day but that's interesting that is quite sticky

One of the hosts mentions Dan Ariely, who was an advisor, and references his work (likely a book) in the context of using language and description to influence perception and pricing, similar to how wine is described.

► Watch this excerpt @ 21:04