Mentioned In Podcasts – Book details

Mentions in Episodes:

• Episode: 198. What Does It Mean to Be “Cool”? | No Stupid Questions
  Podcast: No Stupid Questions
  

  Anyway, two of them got together and wrote this book, and it is on neuro-economics, but it's actually called 'Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World.' And what Quartz's research and other neuroscientists' research show is that we have a basic human need for status and to be respected.